About Us 

Founded in 2019 by Ronnie & Kierra Jennings has a reputation for being the strictest organic hair care online store. That’s because we just won’t go near toxins! We’re obsessed about the products we stock. We research every ingredient, probe each formulator and decline most brands. Our extensive ingredient ban list includes some found in so-called ‘natural’ and ‘organic’ products.

All of our products are ethically sourced and cruelty free and we have also categorized every product on our site so you can shop organic products.

Ronnie & Kierra JenningsCEOs of Must Be Natural